I’ve been going through a lot of enterprise transformation companies recently (mostly for research), and I noticed a few patterns in how companies are positioning themselves in 2026. At first, it looks like everyone is saying the same thing — AI, cloud, automation. But the real differentiation is happening somewhere else. A few things that stood out: Large firms like Accenture and Deloitte still dominate when execution scale matters more than cost Players like Infosys and Cognizant are leaning heavily into cost + modernization positioning Companies like Persistent Systems seem more focused on product engineering vs traditional consulting What I found interesting is that almost everyone now claims “AI-led transformation” — but very few explain what that actually looks like in execution. Another shift: “Digital transformation” as a term seems less important now. The messaging is moving toward: faster implementation timelines industry-specific solutions measurable business outcomes Not just tech upgrades.…