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Google Says Hyphenated Domain Names Are Okay For SEO

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Google’s John Mueller recently confirmed that using hyphenated domain names are okay for SEO. Hyphenated domain names, long shunned in the SEO community as spammy, are apparently confirmed to not have any kind of negative signal attached to it. Hyphenated Domain Names And SEO Hyphenated-domain-names were a big deal in the early days of SEO because search engines initially used primitive keyword-based algorithms for ranking web pages. Hyphenated keyword domain names were fairly common and they routinely ranked well. This was over 25 years ago when SEOs put the keyword phrase in the title, meta description, H1, at the top of the page then use successive H2 headings to put variations of the keyword phrase, plus add them to the content with bolding applied, and in outbound links to internal pages as well as to a relevant .edu and .gov web page. Those were the days, right?…

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