This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own.

When shoppers ask ChatGPT or Google what to buy, answers often come back as product cards with prices, ratings, and “buy now” links. AI writes those cards from data spread across the web, but few brands know how those cards position their products.

That’s a risky blind spot to have heading into the holidays. Adobe forecasts AI traffic to US retail sites will grow 130% this holiday season.

AI shopping results usually go wrong in three ways. Your product doesn’t show up, it shows up with the wrong details, or a competitor or reseller gets the final click instead of you. The good news is that these errors trace back to product data you control.

This guide covers what these results look like, why they go wrong, and how to audit your own products.

AI shopping results are product recommendations that appear inside an AI answer.…