I think magazines are the new vinyl. I opened a magazine shop in Maine to prove it.

Stacy Mitchell opened a magazine shop in Portland, Maine. Courtesy of Stacy Mitchell

Stacy Mitchell is a 36-year-old in Portland, Maine, who has always loved magazines.

In 2025, she opened a magazine shop, hopeful that she'd be able to pass on her love of magazines.

People have been either very excited about the opportunity to buy magazines or confused.

This as-told-to essay is based on a conversation with Stacy Mitchell, owner of Bold Magazine Shop . It has been edited for length and clarity.

In 2013, I visited Beijing and started a new tradition: buying a Vogue magazine from each country I traveled through. The Chinese Vogue was beautiful, emblematic of the place and culture.

Magazines have this way of transporting and engaging you in a way that online magazines just can't do.…