Lufthansa is dropping the “Green Fares” name after legal challenges over its environmental advertising, replacing it with “Impact Fares.” My reaction is just to snicker at Lufthansa for trying to guilt passengers with greenwashing in the first place.

Lufthansa Drops Green Fares Branding After Courts Reject Misleading Environmental Advertising

Lufthansa Group has announced that its “Green Fares” will become “Impact Fares,” continuing the same basic offering under a less ambitious name.

The airline explains:

“The new name places even stronger emphasis on customers’ contribution to greater sustainability in aviation.”

That is a rather generous way to describe a retreat from the old branding.

The fares were introduced in 2023 , and more than five million passengers have booked them. They include contributions toward sustainable aviation fuel (SAF) and climate protection projects, along with additional miles, status points, and certain rebooking benefits, depending on the fare.

Those benefits continue.…