Asana's CEO lets AI agents manage his inbox, monitor performance, and track rivals

Asana CEO Dan Rogers said he lets AI agents steer his workday. F8PhotographyGroup/F8PhotographyGroup

Like many CEOs, Asana's Dan Rogers uses what his company sells. That means letting AI agents steer his workday.

Asana makes a platform for connecting all work across a business, and it expanded in 2024 to let users collaborate with AI agents. Rogers, 49, took the top job the following year, and now regularly taps the bots to manage everything from his calendar and inbox to customer relationships and engineering priorities.

His routine is a modern-day approach to the problem that led former Facebook engineering leaders Dustin Moskovitz and Justin Rosenstein to found Asana in 2008: freeing people to spend less time coordinating work and more time doing it.

Rogers said work-oriented agents differ from those people use at home for tasks like making hotel reservations and meal planning.…