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Albert Breer’s Notes: How NFL Teams’ Schedule Release Videos Are Vetted

SI·Albert Breer·6 months ago
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Let’s dive into my Tuesday notes, with the NFL schedule release a couple of days away.

Schedule release

I checked with a couple of social media managers to see what guidance they’ve received on what is and isn’t out of bounds for this week’s schedule release videos. There are a couple of touchy subjects circulating throughout the league that may or may not get referenced on Thursday night when each team drops its offering.

What I’ve heard, as of Tuesday morning, is that there hasn’t been any league-wide edict on what’s acceptable and what isn’t, though there have been reminders to promote network shows carrying the schedule release itself.

But most teams do have to run their videos by someone high up on the football side—in some cases, it’s the GM, in others, the head coach—before they publish.…

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