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Celebrity deepfakes are in YouTube’s crosshairs with new AI detection tools

Rachit Agarwal / Digital Trends

YouTube is cracking down on celebrity deepfakes , and this time around, it is not just talking about the problem in vague platform-safety terms . In a new blog post , YouTube announced that it is expanding its likeness detection technology to the entertainment industry.

So now, the tools will be accessible to talent agencies and management companies for the celebrities they represent. This tool works in a way that is similar to Content ID, but rather than matching copyrighted media , it looks for AI-generated content using a person’s likeness and gives eligible participants the ability to find that content and request removal.

Why this is YouTube’s answer to AI celebrity fakes

The Content AI comparison here is key, since that is exactly how YouTube wants people to think about this.…