Watch On-Demand, Now Are you currently running webinars? (*) What is your biggest challenge around your webinar program? I want to receive the latest search news and updates from SEJ. Send me actionable insights from industry leading experts. Please complete the captcha challenge! A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified leads.” “Without clear attribution, leadership isn’t seeing the value of webinars.” If you’ve said any version of those things, you’re not alone, and you’re not the problem. The system around it is. Topic selection, promotion, follow-up, and measurement are where the pipeline leaks. And those gaps are what we covered live last week in our 60-minute tell-all webinar .…