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Key Takeaways

As travelers turn to AI to find advisors, travel businesses need a clear, consistent digital presence that shows who they are, what they specialize in and who they serve.

Technology works best alongside human expertise, helping advisors work faster, show clients destinations and anticipate their needs.

Technology has always shaped how we travel. What’s different now is how quickly it’s influencing nearly every stage of the experience.

Artificial intelligence is changing how travelers search for and evaluate their options. Virtual reality is helping people visualize destinations before they arrive. Predictive analytics is helping travel companies anticipate what customers may need before they ask.

As chief information officer of Cruise Planners, I spend a lot of time thinking about what these changes mean for travelers and advisors. The biggest opportunity isn’t removing people from the travel experience.…