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The Business of Watches Podcast TanTan Wang And Griffin Bartsch On New York Watch Week And What It Says About The Market

We take stock of the lines and finds from New York Watch Week as the U.S. market continues to drive global demand for premium and luxury watches.

T his week on The Business of Watches, we regroup and recap New York Watch Week. From INDIES.NYC to the FHH Forum to WatchTime and Windup NYC, Griffin Bartsch and TanTan Wang hit the highs and lows of what is now considered the premier calendar week event in the U.S. watch world.

The U.S. market's rapid rise to top dog among timepiece destinations is confirmed: Switzerland imported more than CHF 4.3 billion worth of watches in 2025, accounting for 17% of overall Swiss watch exports. It's an increase driven by a surge in enthusiasm and interest in the post-pandemic era.

Image courtesy Windup Watch Fair NYC

But is the growth sustainable, and is the industry catering enough to American tastes and needs? Is the U.S.…