As the brand's newest mid-range OLED TV, the LG C6 delivers an excellent blend of performance and value, but it's an incremental upgrade and it performs similarly to the Samsung S90F. As a 2026 model, it's much pricier than the S90F.

The Samsung S90F delivers sensational, mid-range OLED performance thanks to bright highlights and excellent color volume. It's also packed with gaming features. It's much more affordable than the 2026 C6.

The C6 OLED is LG's newest, mid-range OLED for 2026. The S90F OLED is Samsung's mid-range model from 2025. They're direct competitors — at least, they would be if there wasn't a year separating them.

Nevertheless, they occupy the same shelf space right now, which means you've got a choice between the two.…