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Alexa for Shopping hits 400m users after Amazon blocked Meta’s Muse

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Few people shop through outside AI agents yet, because the experience is not good enough, Amazon chief executive Andy Jassy told analysts on Thursday. He expects Amazon’s own assistant, Alexa for Shopping, to be the main agent people use to buy from the store.

Jassy spoke on Amazon’s third-quarter earnings call. About a month ago, the company blocked Meta’s Muse agent from its site. He did not name Muse, Fortune reported .

“Few customers are doing much shopping this way yet, as the experience is still not great, nor more convenient than coming to a retailer directly to research or one-click order there,” Jassy said.

Alexa for Shopping’s numbers

More than 400 million customers used Alexa for Shopping in the past 12 months, Amazon said in its results. Customer interactions grew 570% year on year.…

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