I pulled every anchor off all 72 pages of pub-trivia.app for a different piece of work, and noticed a small number at the bottom of the list. Of 2,433 anchors on the site, 19 point at a domain that is not ours. Fourteen distinct URLs.

Nineteen is few enough to read individually, so I did, with their rel and target attributes attached. They sort themselves into three groups, and the three groups have nothing in common.

rel="nofollow noopener" target=_blank x12 competitors rel=(none) target=(none) x4 our own other apps rel="noopener noreferrer" target=_blank x3 a regulator and a payment processor

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Three groups, three treatments, and the awkward part is that each one is defensible on its own.

Group one: the competitors

Twelve anchors, seven URLs, five domains.…