Key Takeaways

Determined to create a peanut-butter based product, Lane connected with a supplier who had a proprietary ingredient.

She pitched the concept to Target and had just a few months to raise money and get the brand on shelves.

The founder looks forward to continued innovation — and emphasizes the value in a slower-growth approach.

This as-told-to story is based on a conversation with Liz Lane, founder of plant-based peanut butter protein powder Scoops . The brand launched in Target in May and did $25,000 in sales in month one and $400,000 in sales last month. The piece has been edited for length and clarity.

Image Credit: Courtesy of Scoops. Liz Lane.

I’ve worked in food and beverage startups for the last 12-plus years. I would normally come in when a company was really early on and help them on the operations front. I’d done that for brands like Huel. I was their first U.S. operations person many years ago when the team was much smaller in the UK.…