7 min read

Tools , User Experience

Design always starts with function — function shapes form. But if that function can’t be made completely invisible and people still have to interact with it, it inevitably becomes part of their experience. In this article, Kyrylo Levashov explains why the question has shifted from, “Should your utility software feel better to use?” to “Can your utility software afford not to?“

Your grandmother’s vacuum was a trusty but ugly workhorse hidden in a dark closet. Dyson turned that practical tool into an aspirational product, one you love leaving out even when guests come over. Dish soap was just dish soap until Method put it in a glass container, and it became an addition to, not a distraction from, the aesthetics of your kitchen.…