Purple yam moves from nostalgic treat to rising gourmet ingredient across the Emirates

Last updated: May 07, 2026 | 13:23

Clockwise from left: Halayang ube, ube macapuno cake, and ube halo-halo bravo Supplied

Dubai: The Philippine dessert staple ube is steadily carving out a place in UAE kitchens, as Filipinos introduce the vibrant purple yam ingredient to a multicultural audience. Known for its striking colour and gently sweet flavour, ube is now becoming a favourite among residents seeking something both unique and comforting.

For many Filipino business owners in the Emirates, the challenge has been to preserve authenticity while appealing to diverse local tastes.…