Founders keep asking me two things about AI video. Won't people scroll past once they see it's fake? And won't the platforms bury it?

I think both questions rest on the same flawed premise: that the goal is to make the footage pass as real. It isn't. Viewers don't mind AI. They mind being fooled. What follows is what our team has learned making AI videos for our own product, and what we'd do again. For scale, last week the two of us produced more than a hundred.

People will watch AI video that gives them something new

Two kinds of AI video are blowing up on TikTok right now. The first runs on contrast: an elegant grandmother in a pink headscarf doing Pilates and handing out life philosophy. Her following is in the millions, and tens of millions once you count other platforms. Everyone can tell she's generated. They watch anyway, because there is nothing else like her on the internet.…