Posted on Oct 22, 2026 UTC

Sydney Sweeney seems to be an expert at starring in ads that get people talking.

It all started in May of 2025 when Sydney collaborated with Dr. Squatch to bring soap to the masses. Not just any soap, though. This limited-edition soap contained Sydney's bathwater... Yes, really.

Then there was that time that her American Eagle jeans ad faced backlash for its controversial messaging. One of the ads, which has since been deleted, played into the tagline, "Sydney Sweeney has great jeans," with Sydney mentioning how genes determine traits like eye color, personality, and hair color. A blond-haired, blue-eyed white woman discussing genes in this political climate understandably didn't sit well with many people.

Just last month, another one of Sydney's ads faced criticism. The new sports betting app Novig featured Sydney in its campaign , posing nude with various pieces of sports equipment. The co-founder and CEO of Novig, Jacob Fortinsky, said the partnership was Sydney's idea.…