Dazn has secured an exclusive option for global streaming rights for the next men’s Club World Cup in 2029 in a development that deepens its partnership with Fifa.

The Saudi Arabia-backed streaming company came to Fifa’s aid before the inaugural 32-team Club World Cup in the United States last year by agreeing to pay $1bn for global rights for the tournament after many linear broadcasters and other streamers had declined to bid.

Apple TV had held talks with Fifa over a global streaming deal for 2025, but withdrew owing to a disagreement over valuation, and Fifa’s subsequent attempt to sell the rights on a regional basis foundered.

Dazn’s surprise late bid, facilitated by the purchase of a 10% stake in the company by Saudi’s Surj Sports Investment group, in effect bankrolled Fifa’s $1bn (£745m) prize fund, with the winners, Chelsea, taking home about $114m (£85m).

Dazn is a loss-making business despite having more than 300 million subscribers, with its 2025 accounts showing its operating losses increased…