Interactive post best practice: Lasting engagement

Monday, December 16, 2013 | 8:10 AM

This is the second in a 2-part series that chronicles best practices for interactive posts. Read part 1 ” Interactive post best practice: Involve friends .”

In today’s installment of interactive post best practices, we’ll review how +Mashable makes it easy to further the conversation around their content and create lasting engagement. Let's take a look at how they’ve done this:

Interactive post shared with a “View” call-to-action button

Ayush has shared an article on Mashable with me. When I click the “View” button in the interactive post, I’m taken to the article page on Mashable. Mashable encourages meaningful on-site interaction by displaying who shared the article with me, and inviting me to discuss the article with that person.…