Insights

November 25, 2023

by Shopify

Shopify merchants set a Black Friday record with a combined $4.1 billion in sales*, a strong start to the biggest holiday shopping weekend of the year.

Shopify merchants set a Black Friday record with a combined $4.1 billion in sales*, a strong start to the biggest holiday shopping weekend of the year.

From the crack of dawn in New Zealand through the final minutes in California, our merchants drove a 22% increase in sales over last year. Shopping peaked when collective sales reached $4.2 million per minute at 12:01 p.m. EST on Friday.

“Another epic, record-breaking Black Friday in the books for Shopify merchants,” said Shopify President Harley Finkelstein.…