Imagine someone asks you, “Hey, do you want to jump from the edge of space?”

Your first response would probably be, “What the hell is wrong with you?”

Honestly? Same.

But when that exact question was asked to Felix Baumgartner , he basically went, “Yeah, sure. Why not?”

Now, you might be wondering who on Earth was crazy enough to ask that question in the first place.

Enter our main protagonist: Red Bull

Ladies and gentlemen, this is the story of the Red Bull Stratos mission: a man crazy enough to jump from the edge of space, a company crazy enough to fund it, and a PR gamble that somehow paid off spectacularly.

Five Minutes of Marketing So the Rest Makes Sense

Quick disclaimer: Everything you’re about to read comes from me spending the last few hours buried in articles, reports, and marketing resources because apparently that’s what I do for fun now. I tried reading an actual marketing textbook, but it made me question reality, so I fled to Wikipedia, reports, and other resources instead.…