Tommy Hilfiger is no stranger to F1. He’s followed the sport since childhood, and by the early ’90s his brand had officially collaborated with Team Lotus. Since then, Tommy Hilfiger has partnered with Ferrari and the Mercedes-AMG F1® Team. But in 2025, when the Cadillac Formula 1 Team joined the grid as the second American team, he knew it was important to be involved.

To celebrate the partnership, Tommy Hilfiger brought together talent including singer and KATSEYE member Manon Bannerman; actor Michael Rainey Jr., best known for his role on Power ; Olympic gold medalist Suni Lee; and musician and actor Michael Cimino for a series of brand activations over the weekend.…