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Key Takeaways

Whether starting from scratch or upgrading your current CRM, focus on the scope, parameters and functionality that best define your franchise recruitment goals.

Despite the most advanced automated capabilities baked into the most technologically advanced CRMs, there are still things it cannot accomplish for you.

Most franchise sales and development teams are far too quick to blame CRM systems when their lead-generation goals aren’t met. More often than not, the problem lies in how they’re utilizing them.

In the world of franchise recruitment , nothing is more sacred than a quality lead. And at any given time, there are potentially millions of Americans considering an entrepreneurial future, some of whom have always harbored a desire to own and operate a business of their own and others for whom circumstances dictated taking matters into their own hands.…