A few weeks ago I wrote about how I stopped coding and started orchestrating. Ten terminal tabs, three startups, me pressing Enter all day. Then I moved the whole setup to a Mac mini, put an orchestrator agent in charge of a pool of workers (coding agents, a design agent, a DevOps agent, an accounting agent), and went from 1 PR a day to 22.

I called myself an orchestrator. Then a manager of orchestrators. Both titles felt a bit grand for what I was actually doing.

With my daughter a couple of weeks away, I started re-reading my favorite book of Adler psychology, the courage to be happy. One idea stuck: the job of a parent is not to do things for the child, or to tell the child what to do all day. The job is to educate the child so that one day they can fend for themselves.

I read that sentence with my phone on my knee and the orchestrator asking me for the third time that morning whether it could run a migration.

And it clicked. I had the wrong job title all along.

You are not a product manager.…