Apple marketing chief Greg Joswiak didn’t hold back when he described the most ambitious figures in the AI race as the “lunatic fringe” of Silicon Valley. The piece suggested that the iPhone maker is hoping to position itself as being on the right side of a growing AI backlash.

Given the pace of development, trying to predict the future of AI is a risky business, but I do think Apple is absolutely right about the dangers …

The piece cites the familiar refrain that Apple’s slow pace when it comes to AI features could see the company being left behind.

Virtually [all other tech giants] have flung themselves into the AI arms race, pouring hundreds of billions of dollars into training ever more intelligent thinking machines.…