TL;DR: I run an 18-month-old Shopify store with nearly 40,000 SKUs, but Google has only indexed 2 pages. I made major SEO mistakes early on, and now have 35,000+ unindexed URLs. I’m currently working on taxonomy and internal linking, but would love to hear from anyone who’s recovered from a similar situation and what actually worked for them.

I run a large catalogue ecom store on Shopify with almost 40,000 skus. It’s about 18months old and when I first started, I was a complete novice and just dumped loads of supplier catalogues into Shopify and made loads of mistakes - I diddnt know what SEO was at this stage…

As we stand today, the store literally has only 2 indexed pages - one being the home page, and another being a random product with no real obvious reason for being indexed.

My biggest issue is the lack of education online regarding large catalogue ecom SEO, I just want to learn and get it right!

I’ve recently made the discovery that taxonomy is extremely important is something I NEED to improve…