Mercuriadis detailed plans for his new venture, Hipgnosis Artist Partnerships, at the Music Tectonics conference in Santa Monica.

Merck Mercuriadis speaks during a keynote conversation at the Music Tectonics conference in Santa Monica, Calif. on Oct. 28, 2026. Brandon Ogden

Merck Mercuriadis is combining eight management companies for his new venture, Hipgnosis Artist Partnerships.

Mercuriadis, known for popularizing the concept of music as an asset class with his previous suite of Hipgnosis catalog investment companies, detailed plans for his next venture during a keynote conversation at the Music Tectonics conference in Santa Monica, Calif., on Wednesday (Oct. 28).

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A former artist manager himself for acts like Beyoncé , Guns N’ Roses and Elton John , Mercuriadis previously announced that Hipgnosis Artist Partnerships would be aimed at sharing asset ownership between managers and musicians.…