Amanda Kozlowski , Lionsgate ’s longtime executive strategist and interim Head of Marketing, has been appointed to President of Worldwide Marketing of the Motion Picture Group.

In her new position, Kozlowski will continue to play a role in shaping the studio’s brand strategy and franchise strategy, including the studio’s tentpole IP John Wick , Saw , and The Hunger Games , along with such newer franchises as The Housemaid . Additionally, Kozlowski and Motion Picture Group President Erin Westerman will team to shepherd films from development through release in the close partnership between Creative and Marketing.

Kozlowski will continue to report into Lionsgate Motion Picture Group Chair, Adam Fogelson.

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During her tenure as interim Head of Marketing, Kozlowski was behind the global campaign strategy for a string of Lionsgate hits, including The Housemaid ($400M WW), Now You See Me: Now You Don’t ($243M WW), as well as Michael which just grossed $424M, becoming the second-highest grossing…