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Agentic Commerce Optimization: A Technical Guide To Prepare For Google's UCP

Search Engine Journal·Alex Moss·6 months ago
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In January,  I wrote about the birth of agentic commerce through both Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP), and how this could impact us all as consumers, business owners, and SEOs. As we still sit on waitlists for both, this doesn’t mean that we can’t prepare for it. UCP fixes a real-life problem for many, minimizing the fragmented commerce journey. Instead of building separate integrations for every agent platform as we have been mostly doing in the past, you can now [theoretically] integrate once and will integrate seamlessly with other tools and platforms. But note here that, as opposed to ACP which focuses more so on the checkout → fulfillment → payment journey, UCP goes beyond this with six capabilities covering the entire commerce lifecycle. This, of course, will impact an SEO’s ambit.…

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