Enhanced Group announced Thursday (Nov. 5) that it has acquired approximately a 77% controlling interest in the Berlin-based promotion and ticketing company DEAG Deutsche Entertainment AG.

Enhanced Group will purchase its interest in the German live entertainment company for $8 per share, in a deal that values DEAG at $115 million. The new issues are subject to a lock-up period lasting for up to 12 months, with staggered release dates. Enhanced Group and DEAG expect the transaction to close in the first quarter of 2027.

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“I believe one of the most significant long-term consequences of AI and robotics will be a gradual reduction in the need for human labor,” Maximilian Martin , co-founder and CEO of Enhanced, said in a statement. “And I believe people will mostly allocate this free time to shared, real life human experiences. This creates scarcity, as sports and live experiences cannot be automated or replicated by AI.…