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Google AI Summaries Halve Clicks to Publishers. Bot Paywalls Charge AI Instead
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Google AI Summaries Halve Clicks to Publishers. Bot Paywalls Charge AI Instead

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With the rise of AI agents, the internet as we know it is changing in fundamental ways. Since its inception, the internet was built for humans. Our path was always the same. We searched on Google, went directly to websites, browsed, and found what we wanted, whether that was information or a product to purchase.

When AI agents came along, those principles stayed in place, and the agents had to work around them. They crawl as bots, browse dozens of websites in seconds, collect the information they need, and bring it back to the user. The process works, but in many ways it is inefficient. In 2026, Cloudflare Radar data showed that bots now account for over 57.5% of web requests , surpassing human traffic. AI makes up a rapidly growing part of that share. Across TollBit's publisher network, AI bot visits grew from 1 for every 200 human visits in early 2025 to 1 for every 31 by the end of the year.…

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