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JBL leans into tech as fashion with new SXSX headphone launches

Mashable·7 months ago
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New from JBL:

JBL Live 780NC Wireless Headphones

$249.95 at JBL

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JBL 680NC Wireless On-Ear Headphones

$159.95 at JBL

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JBL Soundgear Clips Open-Ear Headphones

$149.95

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Bold colors. Transparent casing. A splashy event at SXSW. JBL is working hard to give stylish music lovers something to get excited about this year.

And at a music event at SXSW 2026 over the weekend, the audio brand announced two new pairs of noise-cancelling headphones: The JBL Live 780NC Over-Ear Headphones and the Live 680NC On-Ear Headphones.

The brand definitely seems to be leaning into wearing your tech as a fashion statement, and the new Live 780NC and 680NC headphones feature stylish color options.

Credit: JBL

The release follows the launch of the brand's new party speaker, the JBL PartyBox On-the-Go 2 Plus.…

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