British Airways has once again found a way to make its European “business class” feel a little less premium. The latest cut leaves me scratching my head, wondering how BA can be so foolish.

British Airways Removes Headrest Covers From European Business Class

Per PYOK , British Airways has removed headrest covers from its Club Europe cabin, eliminating one of the last small touches that helped distinguish its short-haul business class hard product from economy.

Yes, headrest covers.

Thankfully, I suppose, this is not a major product change. It does not affect the seat, the food, or the schedule. But that’s precisely why it matters…how can BA be so cheap? BA says it is an issue of time, not cost:

From May 6, however, British Airways will no longer place headrest covers on seats being sold as Club Europe.…