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Key Takeaways

Getting mentioned by an AI agent and getting picked by it are two different outcomes.

The customer hasn’t changed, but their representative has, so market to the agent as a buyer worth winning rather than a bot worth blocking.u003cbru003e

When most people hear “AI marketing,” they think of using AI to do marketing . This may mean writing copy faster, generating ad creative, automating outbound sequences, etc. That’s useful and has a huge impact on how marketers approach their jobs, but it’s not what I’m talking about.

I’m talking about marketing to AI. Specifically, to the agents that are starting to shop on behalf of people.

Chapter one is answer engines

The first wave of AI search optimization (AEO, GEO, AIO, pick your acronym) was built around one shape of AI: the chatbot or answer engine.…