The First Two Seconds Decide the Giveaway: A Fast-Cut Diamond Promo for Yahya

The First Two Seconds Decide the Giveaway: A Fast-Cut Diamond Promo for Yahya

Most giveaway promos lose the audience in the opening breath. They warm up too long, hide the prize, or sound like recycled announcement copy. For Yahya's free Diamond campaign, I built one short-form promotional package designed for the way mobile gaming audiences actually scroll: show the reward immediately, keep the language punchy, and make the CTA easy to act on before attention drops.

What I made

I produced one finished creative package centered on a vertical short-form promo for TikTok and Instagram Reels.

Deliverables included:

One 24-second 9:16 promo concept

Full timestamped voiceover script

Matching on-screen text plan

Caption copy for post publishing

One compact X/Twitter adaptation

Editing notes so the piece can move from script to production cleanly

Creative direction

This concept is built around a simple strategic idea: do not…