Home

Computing

News

Apple

Apple has a good problem on its hands: it simply cannot make enough Macs. On its fiscal Q2 2026 earnings call , CEO Tim Cook confirmed that demand for the Mac lineup has outpaced what the company can supply — and honestly, that’s not a sentence you’d have expected to write a few years ago when Mac growth was chugging along in iPhone’s shadow.

The culprits are interesting. The Mac Mini and Mac Studio are flying off the shelves, and Cook attributes a big chunk of that to people waking up to how capable Apple Silicon is for running AI tools and agentic workflows locally. That’s a trend the company apparently didn’t fully see coming. When your own CEO admits you “undercalled the demand,” that’s a genuine surprise.

The MacBook Neo effect is real

The MacBook Neo , Apple’s newer, more affordable laptop, has been blowing expectations out of the water. Schools are ditching Chromebooks for it, and first-time Mac buyers are coming in droves.…