QUEENS, NEW YORK — Diplo , the globally famous disc jockey, has become accustomed to performing in front of audiences wearing glitzy outfits and clutching alcoholic beverages in the dark.

Some of his recent shows have looked very different. Swap the cocktails for electrolytes, the swanky clothes for athleisure and the nightclubs for sunny public parks.

The Grammy Award-winner's team hosts five-kilometer races across the globe branded as "Diplo's Run Club." After runners cross the finish line, they enter a post-race festival that includes cold plunges, peptide product samples and a Diplo-led dance party. About 12,000 participants paid entry fees starting at around $70 — and up to about $250 for a VIP experience — for last week's race in the New York City borough of Queens.

Younger American adults are spending less at bars and staying home more than their older counterparts.…