The Le Brassus watchmaker will facilitate sales and auctions of brand-certified timepieces on a digital platform launching in Switzerland and Europe, with plans for expansion to other markets, including the U.S.

A udemars Piguet, best known for its Royal Oak model, is starting its long-anticipated certified pre-owned watch service program, launching a digital platform called 'The Watch Keepers' that will bring together buyers and sellers of the Swiss brand's watches inspected and guaranteed by the company's in-house experts.

Images courtesy Audemars Piguet

Designed as a digital marketplace, the program will roll out in Switzerland and Europe starting today and will facilitate sales of pre-owned Audemars Piguet watches at least two years old. Approved sellers will securely ship watches to the brand, where Audemars Piguet will examine and certify them as genuine and authentic.…