H ave you read George Orwell’s review of Mein Kampf? This might not sound like a grabby reference, or a killer hook for the algorithm. But Hitler is always hot. Hitler is legacy brand. Hitler is eyeballs. Also, it’s just a great review, even more so because it was written at a time when the world didn’t quite know what Hitler was “all about”.

True, you get a vibe off people. The invasion of France. The ranting, visceral hatred. There were signs, clues, indications that this guy, this guy is not my kind of guy .

But the full Hitler-verse had yet to reveal itself. And for a while you worry Orwell’s going to get it wrong, not go hard enough, misread the full history as we now know it. He writes about how much he likes Hitler’s face because he looks pained and sad, like a wounded dog, giving off that sense of eternal injustice the German people really went for.

By this point you’re trying to catch his eye, coughing loudly, saying “Holocaust” into your fist. No, George.…