Guideline 4.3 is Apple's spam rule. 4.3(a) rejects several copies of the same app under different Bundle IDs, and 4.3(b) rejects apps that are hard to tell apart from ones already in the store. AI-built apps hit it because they share a builder's look, a generic name and template copy. To fix it, ship one app that is visibly yours, then explain what's different when you resubmit.

What does Apple Guideline 4.3 say?

You hit Submit, wait two days, and the note in App Store Connect says Guideline 4.3, Design, Spam. Nothing in your app is broken. Apple is saying it looks like an app the store already has, or like a copy of one of yours.…