Till eight years ago, whenever a Shah Rukh Khan film was up for release, there was a euphoria among his fans. Not only because they’d get to watch “the last of the superstars”, as he once described himself, on the big screen, but also because it would be accompanied by a plethora of the most quotable, the wittiest, and even the most profound interviews. Shah Rukh Khan , the master conversationalist, would come to the fore to serve Brand SRK . In 2026, the actor remains a marketing genius even though he has barely given any interviews since 2018. What was once achieved through him going on an interview overdrive is now being claimed through its sheer, almost frustrating absence.

Inside Shah Rukh Khan’s gift of gab

“Given how many interviews Shah Rukh Khan has done in his career, there will never be a dearth. For every mood, there’s a lovely SRK interview to re-watch,” Mohar Basu, the author of Shah Rukh Khan: Legend, Icon, Star (2004), tells SCREEN. There’s most certainly truth to her observation.…