John Cena has spent most of his career working through the holidays. This year, for the first time in a long time, he gets to slow down and enjoy them.

The WWE legend, who retired from in-ring competition last December, is teaming up with Chime for “The Most Rewarding Time of the Year,” a new holiday campaign that launched today, Nov. 9. The campaign builds on Cena’s partnership with the financial technology company, which launched earlier this year with Chime Prime, its premium membership tier.

At the center of the campaign is a TV commercial that follows Cena from a packed holiday grocery store to a family dinner table.…