In this article

01 The planner turns forecasts into draft campaigns

02 The score recommends changes during campaign setup

03 Three budget-optimization objectives remain in beta

Reddit adds campaign forecasts and an optimization score to its advertising tools. The features, announced on October 20 , are rolling out to advertisers through October.

The update also expands campaign budget optimization, which allocates spending among ad groups.

The planner turns forecasts into draft campaigns

Advertisers can compare projected reach, impressions and costs across different budgets, audiences, objectives and placements. Their selected plan can become a draft campaign.

Reddit's campaign planner example shows a proposed plan, rather than a measured advertiser result. Image: Reddit

When comparing budgets, keep the audience and objective fixed to see the estimated effect of spending more.…