This newest collab with "Dame Time" scores big

Today, Tissot and NBA star Damian Lillard introduce a new PRX Skeleton. The watch emerges from close collaboration with the player known as “Dame Time” and draws from the journey that shaped him. Decisive moments come through preparation long before they arrive. That mindset now takes form in a dedicated PRX. Therefore, the piece reflects ambition, perseverance, and discipline — traits many of us find familiar.

Damian Lillard has served as a Tissot ambassador since 2021. The relationship rests on shared values of commitment and discipline. Tissot is quick to point out that it is no mere model with a player’s name on it. No, Lillard played an active role throughout the watch’s creative process. He helped shape many defining elements and worked closely with Tissot’s team.…