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Magento 2 AEO Guide: Make Your Store Visible in ChatGPT, Gemini and Perplexity (2026)

DEV Community·Ievgenii Gryshkun·6 months ago
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TL;DR — 2-minute version

Default Magento 2 stores are largely invisible to AI assistants (~25% AEO score)

The biggest blockers: robots.txt blocks AI bots, no llms.txt , Product schema missing offers.availability

You can audit your store in seconds: bin/magento angeo:aeo:audit

Most stores reach 80%+ AEO in ~90 minutes with basic fixes

ChatGPT Shopping requires a separate merchant registration at chatgpt.com/merchants

You've optimized your Magento store for Google. But when a shopper asks ChatGPT "what's a good cast iron pan under $80?" — your store isn't in the answer.

That's not an SEO problem. It's an AEO problem. And the fixes are completely different.

AI assistants are becoming a product discovery layer — not just a search tool. When a user asks for a recommendation, they've already formed intent. If your store isn't accessible to these systems, you're invisible at exactly that moment.…

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