As a young web agency, we are trying to figure out what works and what doesn’t in 2026 to rank high in search and AI chats.

Following Googles new guidelines, it would seem that any “low-effort” content like LLM slip should punish ranking. However, that does not seem to be the case at the moment. When I Google questions like “how much does a website cost in my area” I get referred to articles that are clearly LLM made. So, is it AI slop really a good perceive to increase ranking ?

I would greatly appreciate some insight if some of you SEO aficionados know what is going on right now !