I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update . As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to fix bad rewrites.

As an author, I take titles pretty personally. Imagine if you wrote this masterpiece:

… and then you ended up with a Google result that looked like this:

Sure, Google didn’t do anything wrong here, and it’s not their fault that there’s an upper limit on what they can display, but it still feels like something was lost.…