What happens when a trading app decides its customer experience shouldn't end at the screen?

For years, the relationship between sports and financial services has been predictable.

A financial company sponsors a football team or league. Its logo appears on stadium advertising, television broadcasts, and promotional campaigns. Millions of fans see the brand, and the company gains international exposure.

It's a familiar formula.

But here's a question worth asking: What happens after someone sees the logo?

Does that moment create a lasting connection? Does it give customers a reason to engage with the brand?…